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Channel: fan experience – SAP News Center
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Replay: SAP Sports Summit at SAPPHIRE NOW

The sports world is embracing technology to better engage and excite fans, improve player and team performance, arm the media with unique insights and increase the bottom line. Experts from the NFL,...

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Duke Athletics Turbocharging Fans With Blue Devil Basketball Data

It’s a cold mid-December night in “Krzyzewskiville,” a makeshift city outside of Cameron Indoor Stadium – the home of Duke’s Blue Devils. And while the much anticipated basketball game doesn’t start...

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National Hockey League Selects SAP to Transform Hockey from the Back Office...

SANTA CLARA — Today SAP SE (NYSE: SAP) and the National Hockey League (NHL) announced a multiyear partnership aimed at transforming hockey through technology co-innovation that will provide an...

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Get Ready For The Fastest Technology On Ice

The NHL has been the premier league for professional ice hockey for 98 years, and fan passion is as deeply rooted as the league itself. In the business of sports you can never have too many fans. So...

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SAP and Phizzle Unveil Bundled Solution for Automated Fan Engagement

BOSTON — SAP SE (NYSE: SAP) and Phizzle Inc. today introduced their global strategic partnership for automated fan engagement at the annual MIT Sloan Sports Analytics Conference in Boston. The...

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SAP at the Miami Open: Advantage, The Fans!

SAP’s Jackie Montesinos demonstrates how the company elevates the fan experience for all ages at the 2015 Miami Open, and how SAP technology is making players and coaches smarter.

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Cutting-Edge Technology Makes 49ers’ New Stadium a Fan Favorite

There are some sports arenas in the United States that can only be described as iconic. The names Madison Square Garden, a.k.a. the Mecca of basketball, and Wrigley Field, with its ivy-covered brick...

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Super Bowl 50 Host Committee and SAP Unveil Volunteer Team App

SAN FRANCISCO — SAP SE (NYSE: SAP) and the San Francisco Bay Area Super Bowl 50 Host Committee have taken the Super Bowl 50 volunteer team program mobile with the launch of the SB50 Host Committee...

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How Technology Keeps Notre Dame Athletes Healthy

Jack Swarbrick, University of Notre Dame’s Athletic Director, talks about tech helping to keep Fighting Irish athletes healthy and fans engaged. #THINK is a new series profiling thought leaders in...

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Hey Football Fans, Keep Your Finger on the Pulse

We all have a pulse. Hopefully yours is strong, and you monitor it often. But metaphorically speaking, as fans, our favorite team has a pulse as well, and it’s important to keep your finger on it. But...

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Image may be NSFW.
Clik here to view.

Cutting-Edge Technology Makes 49ers’ New Stadium a Fan Favorite

There are some sports arenas in the United States that can only be described as iconic. The names Madison Square Garden, a.k.a. the Mecca of basketball, and Wrigley Field, with its ivy-covered brick...

View Article

Mannheim Hockey Fans Score with SAP

Janina, devoted fan of the Adler Mannheim Hockey team, explores SAP’s Adler Mannheim Fan App. Information on games, players, and collecting points to receive discounts in the fan shop or buy a...

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Super Bowl 50 Host Committee and SAP Unveil Volunteer Team App

SAN FRANCISCO — SAP SE (NYSE: SAP) and the San Francisco Bay Area Super Bowl 50 Host Committee have taken the Super Bowl 50 volunteer team program mobile with the launch of the SB50 Host Committee...

View Article


How Technology Keeps Notre Dame Athletes Healthy

Jack Swarbrick, University of Notre Dame’s Athletic Director, talks about tech helping to keep Fighting Irish athletes healthy and fans engaged. #THINK is a new series profiling thought leaders in...

View Article

Image may be NSFW.
Clik here to view.

Hey Football Fans, Keep Your Finger on the Pulse

We all have a pulse. Hopefully yours is strong, and you monitor it often. But metaphorically speaking, as fans, our favorite team has a pulse as well, and it’s important to keep your finger on it. But...

View Article


Image may be NSFW.
Clik here to view.

TSG 1899 Hoffenheim and SAP: Scoring with Innovation

Technology is a central theme that runs through all business and sporting operations at Bundesliga club TSG 1899 Hoffenheim. So on closer inspection, what might first appear to be just another match...

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Corporate Sponsorships Reimagined: Extreme Sailing Series™

Over the last three years, our boats have tripled in speed. Imagine facing a 600 kmph tennis serve. Or a Formula One car racing at 900 kmph. The way we see it, Extreme Sailing Series competitors have...

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Technology Meets Tradition at CHIO Aachen

From July 14 to 23, 2017, the world’s top riders were in Germany for the CHIO Aachen World Equestrian Festival. SAP is a long-standing event partner. SAP Event Ticketing makes it even easier for...

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Replay: SAP Sports Summit at SAPPHIRE NOW

The sports world is embracing technology to better engage and excite fans, improve player and team performance, arm the media with unique insights and increase the bottom line. Experts from the NFL,...

View Article

Duke Athletics Turbocharging Fans With Blue Devil Basketball Data

It’s a cold mid-December night in “Krzyzewskiville,” a makeshift city outside of Cameron Indoor Stadium – the home of Duke’s Blue Devils. And while the much anticipated basketball game doesn’t start...

View Article
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